Time management is an issue for many on both a personal and professional level. Author Brian Tracy makes it clear that the important piece of time management and prioritizing is not completing every task (because you never will!) but rather finding the most challenging tasks and getting those done first.
The title of the book comes from an old Mark Twain quote, saying that if the first thing you do is eat a frog, you will do nothing worse the rest of the day. Tracy likens the frog in this quote to the main priority that must be completed each day. And if there are two equally-important tasks, eat the uglier frog, or complete the task that seems most daunting or difficult first.
Once “the frog” has been eaten, the rest of the day will run much smoother.