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How to Secure Your Retirement With Cash-Flowing Rental Properties

November 13, 2025 by Marco Santarelli

How to Secure Your Retirement With Cash-Flowing Rental Properties

The global economy seems to twitch and jump with every news cycle, leaving many of us staring at our 401(k) statements and wondering if we’ll really have enough when it’s time to stop working.

Suppose you’re looking for stability and genuine control over your financial future. In that case, the answer is a resounding yes: using cash-flowing rental properties is one of the most reliable and effective strategies available today for long-term retirement security because they generate predictable passive income and build equity simultaneously, providing a perfect hedge against inflation.

This isn't just theory; this is how everyday millionaires secure their later years. I want to share my personal playbook for moving beyond stock market anxiety and building a retirement fund that provides a steady monthly income.

How to Secure Your Retirement With Cash-Flowing Rental Properties

Why Traditional Retirement Planning Often Falls Short

When I first started investing years ago, I did what everyone said: max out the 401(k), buy index funds, and hope for the best. Fast forward a decade, and I realized that “hoping for the best” wasn’t a plan—it was a prayer.

Traditional retirement plans rely on the idea that when you need to retire, the stock market will be high, and you’ll start withdrawing 4% of your total balance every year. But what happens if the market drops 30% right before your 65th birthday? You’re stuck selling valuable assets just to pay the bills, locking in huge losses.

Real estate offers something fundamentally different: income stability. It doesn't matter if the Dow Jones is up or down; people still need a place to live. When you own a cash-flowing property, you own a business that provides an essential service and pays you for it every 30 days.

The Unshakeable Pillars of Real Estate Income

If you ask me what makes real estate superior for retirement, I won’t just talk about rent checks. I’ll talk about the four major wealth generators happening all at once. This is the power of leverage in action.

1. Cash Flow (The Paycheck): This is the money left over after all bills are paid—mortgage, taxes, insurance, and management fees. This is the true definition of a passive retirement income.

2. Appreciation (The Growth): Historically, property values increase over time. While this isn’t guaranteed, good properties in growing areas tend to keep pace with—or beat—inflation.

3. Amortization (Wealth Transfer): Every time your tenant pays rent, a portion of that money goes toward paying down the principal of your mortgage. This is perhaps my favorite part. Your tenant is literally paying off the debt while building your equity. Try finding another investment where someone else pays for your asset!

4. Tax Benefits (The Hidden Handshake): The government allows you to deduct many expenses related to owning rental property, including property taxes, repairs, and most importantly, depreciation. Depreciation is a “paper loss” that reduces your taxable income, even if the property is actually making you money. This is a game-changer for serious wealth building.

My personal view on this is simple: If I can earn income, have that income protected from taxes, and have the underlying asset increase in value, why would I put all my eggs in a basket that only offers one or two of those benefits?

Defining “Cash-Flowing”: Understanding the Key Metrics

The biggest mistake new investors make is buying a property that generates small amounts of rent but barely covers the costs. That’s not cash flow; that’s a hobby that might need funding from your main job. We need properties that truly cash flow strongly.

To measure a healthy property, we must look beyond simple monthly profit and focus on two key metrics:

1. The 1% Rule (A Quick Screening Tool)

While not always applicable in expensive coastal markets, the 1% Rule is a great starting point for analyzing deals quickly. It suggests the minimum monthly rent secured should be at least 1% of the total purchase price.

Property Purchase Price Minimum Monthly Rent Goal
$200,000 $2,000
$300,000 $3,000

If a $300,000 property rents for only $1,500, you’re very unlikely to achieve strong cash flow after expenses.

2. Cash-on-Cash Return (The Real Measure of Performance)

This metric shows you how much annual return you get based only on the cash you actually put down (down payment, closing costs, renovation capital).

Formula: (Annual Cash Flow / Total Cash Invested) * 100 = Cash-on-Cash Return

A high return, typically over 8% to 10%, is a sign of an excellent cash-flowing property. This tells you if your money is working hard enough compared to leaving it in a savings account. I always aim for double-digit Cash-on-Cash Returns—that’s the standard that defines a powerful retirement asset.

My Step-by-Step Guide to Property Acquisition

Building a retirement portfolio of rental properties requires structure, not excitement. Excitement builds resorts, structure builds lasting wealth.

Step 1: Focus on the Market, Not Just the Property. Don't fall in love with the counter tops. Fall in love with the demographics. For cash flow, you generally want areas with strong employment growth, reasonable property taxes, and a high renter population (often near universities, military bases, or large medical facilities). I learned that chasing the highest appreciation isn't always the best strategy for retirement income; consistency is.

Step 2: Know Your Expenses (The Realistic Budget). Never underestimate vacancy rates or repair costs. Many investors only budget for the debt payment, but you must estimate all the variables.

  • Vacancy Rate: Budget 5% to 8% of rent revenue for times the unit is empty.
  • Capital Expenditures (CapEx): Money set aside for big items like a new roof, HVAC system, or water heater. I recommend budgeting $150 to $250 per unit per month, even if you never use it that year.
  • Property Management: If you plan on being truly passive, budget 8% to 12% of the monthly rent for a company to handle the tenants and maintenance.

Step 3: Master the Financing Game (Leverage). The beauty of real estate is using the bank’s money (leverage) to control a large asset. While there are limits on how many mortgages the average person can obtain, always maximize your use of conventional, 30-year fixed-rate financing. This locks in your cost today, while rents and value tend to rise tomorrow. The difference between 15% and 25% down payments can shift your Cash-on-Cash Return significantly; model both to see which provides the best balance of safety and profit.

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Handling the Headaches: Making Rental Properties Truly Passive

The biggest objection I hear about rental properties is: “I don't want to fix toilets.” I get it. We are building a passive retirement income stream, not creating a second job.

The decision comes down to the quality of your team. This is where your investment becomes truly passive or agonizingly active:

  • Professional Property Management: A good management company handles marketing, tenant screening, rent collection, and maintenance calls. Yes, they cost money (that 8-12% fee), but they provide priceless time back, which is the whole point of retirement planning. For investors looking for E-E-A-T, knowing when to delegate is paramount. In my early years, I tried to save the management fee, and I lost more money through poor tenant decisions and deferred maintenance than I ever saved.
  • Tenant Screening is Everything: The quality of the tenant determines the quality of your cash flow. A good manager screens for high credit scores, stable income, and clean rental history. Don’t rush this phase.

The Long View: Scaling Your Retirement Portfolio

Building a secure retirement rarely happens with a single property. You need a portfolio that generates enough cash flow to cover your actual desired living expenses.

The magic of real estate for scaling is the 1031 Exchange (often pronounced “ten thirty-one”). This is an advanced tax strategy where you can sell one investment property and use the proceeds to buy a “like-kind” replacement property, deferring all capital gains taxes. This allows you to trade up, moving from a single family home to a duplex, then to an apartment building, scaling your income exponentially without the IRS taking a cut in the middle. Strategic scaling accelerates the timeline for achieving your retirement goals dramatically.

  • The Goal: Build enough Net Operating Income (NOI) to exceed your monthly retirement budget.

Conclusion: Securing Your Future on Solid Ground

The path to a secure retirement doesn't have to be a guessing game dictated by Wall Street. By choosing Secure Your Retirement with Cash-Flowing Rental Properties, you are locking in a tangible asset that is inflation-proof, debt-reducing, and inherently flexible.

If you commit to learning the metrics—understanding your Cash-on-Cash Return and respecting the true costs of ownership—you can build a stable, private pension fund that will sustain your desired lifestyle, regardless of what the stock market decides to do next. Start small, stay disciplined, and watch your monthly rental checks transform uncertainty into true security.

Secure Your Retirement with Cash-Flowing Rental Properties

Turnkey real estate offers a low-hassle way to generate passive income and build long-term financial security—perfect for retirement-focused investors.

Norada Real Estate helps you invest in stable, high-demand markets that deliver consistent monthly cash flow and equity growth over time.

🔥 HOT NEW LISTINGS JUST ADDED! 🔥

Talk to a Norada investment counselor today (No Obligation):

(800) 611-3060

Get Started Now

Recommended Read:

  • Why Turnkey Real Estate Still Beats Today's High Mortgage Rate Climate
  • Best Places to Invest in Single-Family Rental Properties in 2025
  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Real Estate, Real Estate Investing, Real Estate Market Tagged With: Real Estate Investing, Rental Properties, Turnkey Real Estate

How Low Mortgage Rates Are Fueling Stronger Real Estate Returns in 2025

November 13, 2025 by Marco Santarelli

How Low Mortgage Rates Are Fueling Stronger Real Estate Returns in 2025

In these ever-changing economic times, owning rental properties has long been a solid way to build wealth, and right now, it's looking particularly appealing. As of late 2025, you'll notice that 30-year fixed mortgage rates have settled back down to hover around 6.2-6.3%, which is about as low as we've seen them all year, especially after they ticked above 7% earlier on.

This dip in rates is a fantastic chance for anyone thinking about becoming a landlord. It means you can lock in a more affordable loan, which leads to better cash flow from your rentals and helps you ride the wave of steady demand from people looking for homes, partly due to ongoing housing shortages and more people working remotely.

How Low Mortgage Rates Are Fueling Stronger Real Estate Returns

So, is this the perfect time to jump in? I'm here to walk you through everything—what's happening in the market, the money benefits, how to get started, where the best places to invest are, how to make sure you're getting a good return, the tax advantages, and what risks to watch out for, so you can make the best decision for yourself.

Here’s the straight-up answer: Yes, with mortgage rates near their yearly lows in late 2025, investing in rental properties presents a significantly attractive opportunity for building long-term wealth.

Why Low Mortgage Rates Are a Big Deal for Rental Property Investors

Think about it: the interest rate on your mortgage is one of the biggest costs of owning a rental property. When rates go down, the cost of borrowing money goes down too, which directly affects how much money you make from your investment. All through 2025, we've seen rates ease up a bit from their higher points, thanks to things like inflation cooling down and signals from the Federal Reserve.

Right now, the average 30-year fixed mortgage rate is sitting pretty around 6.22%, according to Freddie Mac's weekly survey. Even for investment properties, which usually have rates about 0.5% to 1% higher than for your primary home, this is still a huge improvement from the 7%+ you might have seen mid-year. This stability near the year's lows means you're borrowing money at a much cheaper rate.

This is where leverage comes into play. That’s a fancy term for using borrowed money to increase your potential return. When debt is cheaper, you can finance more of the property's cost. This means the money you put in (your down payment) can potentially generate a much bigger return. Let’s look at a quick example: Say you’re buying a $300,000 property and putting down 20% ($60,000).

If your mortgage rate drops from 7% to 6.25%, your monthly payment on that loan will be about $150 less. That extra $150 each month could be used for property upkeep, saved for emergencies, or just add to your profit. Historically, when rates have been this low, we’ve seen a real boom in rental property investments, much like what happened after 2020 when rates dipped below 3%.

To give you a visual, here’s how mortgage rates have been trending in 2025:

chart of approximate monthly averages for the 30-year fixed rate:

This downward trend really suggests that if the economy keeps improving, rates might even soften further, making 2025 an excellent year to start investing in rental properties.

Putting Your Money to Work: Key Benefits of Renting in a Low-Rate Era

Investing in rental properties is more than just collecting rent checks. It’s about building long-term wealth, creating a stream of income that can grow over time, and having an asset that often holds its value, even when other investments get shaky. Low mortgage rates make these benefits even stronger:

  • Better Cash Flow: When your monthly interest payment is lower, more of the rent you collect stays in your pocket as profit. For example, on a $250,000 loan, the difference between a 7% and a 6.25% rate can save you over $1,800 a year. That’s money that directly boosts your Net Operating Income (NOI).
  • Leverage and Growth: Affordable loans allow you to buy more properties sooner. This diversifies your investment (if one property has a problem, others can cover it) and lets you grow your wealth faster through rent and property appreciation.
  • An Inflation Buffer: Rents typically go up over time, often keeping pace with or even beating inflation. If you have a fixed-rate mortgage, your biggest loan payment stays the same. This means your rental income grows faster than your primary expense, a concept known as positive leverage.
  • Long-Term Appreciation: Real estate, especially in growing areas, tends to increase in value over time. We often see annual increases of 3-5%, which can turn your initial investment into a much larger amount of equity over a decade or more.

Compared to something like stocks or bonds, rental properties are a tangible asset. You can see them, touch them, and have more control over them. Plus, there are significant tax breaks. Now, it does take more work than just clicking a buy button on a stock, but for many of us, the rewards are well worth it. In 2025, with many people still working remotely and seeking out different living situations, vacancy rates are generally low, around 6-7% nationally, meaning your properties are likely to be occupied.

First Steps: A Simple Guide to Becoming a Landlord

Getting started in rental property investing might seem daunting, but when mortgage rates are friendly, it makes the initial hurdle feel much lower. Here’s how I usually advise people to begin:

  1. Get Your Finances in Order: For investment properties, lenders usually want to see around a 20-25% down payment, plus you should have enough saved to cover 3-6 months of expenses (like mortgage, taxes, insurance) for each property. A credit score of 700 or higher will help you get the best rates, often closer to 6.75% for non-owner-occupied loans.
  2. Decide on the Type of Property: If you’re new to this, a single-family home is often the easiest to manage. If you want to maximize your income on each dollar invested, look at multifamily properties like duplexes or triplexes.
  3. Line Up Your Financing: Don't just go with the first lender you talk to. Shop around for banks or mortgage brokers that specialize in investment property loans. While FHA loans can be a good option for owner-occupied properties with lower down payments, they usually have limits on units and aren't ideal for pure investment. Conventional loans offer more flexibility.
  4. Do Your Homework: Before buying, hire a professional inspector to check for any hidden problems. Use online tools like Zillow or Redfin to see what similar homes have sold for, and use sites like Rentometer to get a good idea of what you can realistically charge for rent in the area.
  5. Figure Out Management: You can manage the property yourself, which saves money but takes time. Or, you can hire a property management company. They typically charge 8-10% of the monthly rent but handle everything from finding tenants to dealing with repairs.

My advice? Start small. Maybe it's a modest home in a stable neighborhood for around $200,000. That allows you to learn the ropes without betting the farm.

Prime Locations: Where to Invest for the Best Returns in 2025

Location, location, location – it’s the oldest saying in real estate for a reason. But where should you look? Right now, cities in the Sun Belt are really popular because lots of people are moving there for jobs and a lower cost of living. On the flip side, many cities in the Midwest offer fantastic rental yields because property prices are lower, but demand is steady. I'd suggest being a bit cautious about areas that have seen a lot of new construction, as those markets can get crowded. Instead, focus on places with balanced growth.

Here's a look at some top U.S. markets that are currently showing strong potential for rental properties in 2025, considering things like how much rent you can earn compared to the property price (gross rental yield), potential for the property's value to go up (appreciation), and how long it typically takes to find a tenant (vacancy rate):

City/State Avg. Home Price Avg. Monthly Rent Gross Yield (%) Annual Appreciation (%) Vacancy Rate (%) Key Driver
Detroit, MI $71,500 $1,308 21.95 4.5 5.2 Industrial revival, low costs
Cleveland, OH $85,000 $1,200 25.1 3.8 6.0 Affordable Midwest entry
Memphis, TN $150,000 $1,200 9.6 5.2 4.8 Logistics boom, cash flow
Indianapolis, IN $220,000 $1,400 7.6 4.0 5.5 Hybrid growth, job market
Phoenix, AZ $380,000 $1,800 5.7 6.1 6.2 Sunbelt migration
Raleigh, NC $350,000 $1,700 5.8 5.5 4.9 Tech hub expansion

Data from various market analyses; gross yield calculated as (annual rent / home price) x 100.

To help you see how these cities stack up on rental income potential

Prime Markets: Where to Buy for Maximum Returns in 2025

If you're after strong monthly cash flow, cities like Detroit and Cleveland are looking very good. If you're more focused on the property value increasing over time, places like Phoenix and Raleigh might be a better fit.

Doing the Math: How to Figure Out Your Rental Property ROI

Before you hand over any money, it’s crucial to understand your potential Return on Investment (ROI). This tells you how profitable your investment is. Here are the key numbers I always look at:

  • Cash-on-Cash Return: This is probably the most important for rental properties. It’s your annual pre-tax cash flow divided by the total cash you invested (down payment, closing costs, initial repairs).
    • Formula: (Annual Pre-Tax Cash Flow / Total Cash Invested) x 100.
    • Example: If you made $15,000 in profit and put down $100,000 total, your cash-on-cash return is 15%.
  • Capitalization Rate (Cap Rate): This helps you compare different properties, regardless of how you finance them. It’s your Net Operating Income (NOI – income after operating expenses but before mortgage payments) divided by the property’s value.
    • Formula: (Net Operating Income / Property Value) x 100.
    • Example: On a $200,000 property with an NOI of $12,000, the cap rate is 6%.
  • Overall ROI: This considers both the cash flow you received and any profit when you sell the property.
    • Formula: (Total Profit from Property – Initial Investment) / Initial Investment x 100.

Let’s crunch some numbers for a hypothetical $250,000 duplex in Indianapolis.

  • Assume a 20% down payment ($50,000) plus $5,000 in closing costs, for a total cash invested of $55,000.
  • Let's say you rent it for $2,000 per month, but after accounting for vacancies, maintenance, property taxes, and insurance, your actual rent collected after expenses (but before mortgage) is closer to $1,400/month, assuming mortgage payments with a 6.5% rate.
  • This gives you an annual cash flow of $1,400 x 12 = $16,800.
  • If the property appreciates by 4% in the first year, that’s an additional $10,000 in value.
  • So, in year one, you've received $16,800 in cash flow and gained $10,000 in equity. Your total return relative to your $55,000 investment is quite high. This calculation shows the power of well-chosen investments.

There are great online calculators, like those on BiggerPockets, that can help you figure this out more precisely. Generally, I look for a cash-on-cash return of at least 8-12% on a rental property, especially in today's market. Those lower mortgage rates really help boost this number by reducing your debt service.

Tax Sweeteners: How Landlords Save Money on Taxes

One of the biggest draws of owning rental properties is the tax advantages. The U.S. tax code is pretty friendly to landlords. Here are some of the best deductions you can take:

  • Mortgage Interest Deduction: You can usually deduct the full amount of interest you pay on your investment property's mortgage. This is often your largest deduction.
  • Depreciation: This is a powerful, non-cash deduction. The IRS allows you to deduct a portion of the property's value (excluding land) over its useful life. For residential properties, this is typically 3.636% per year for 27.5 years. It reduces your taxable income without you having to spend more money.
  • Operating Expenses: Pretty much every cost associated with running your rental property is deductible. Think repairs, maintenance, property insurance, property taxes, property management fees, travel to the property, and even supplies.
  • 1031 Exchanges: This is a strategic way to grow your portfolio. If you sell an investment property, you can defer paying capital gains taxes by reinvesting the profit into a “like-kind” property.
  • No Social Security/Medicare Taxes: Unlike regular wages where you pay these payroll taxes, rental income is generally exempt from them. This can save you a significant amount.

Seriously, talking to a Certified Public Accountant (CPA) who specializes in real estate is one of the smartest moves you can make. These deductions can often lower your effective tax rate by 20-30%.

Watching Out for Pitfalls: Risks and How to Protect Yourself

Like any investment, owning rental properties isn't without its risks. It’s important to be aware of potential problems and have a plan to deal with them.

  • Vacancy and Tenant Problems: The biggest risk is having a property sit empty for too long, meaning no income but still having to pay bills. Another issue is tenants who don't pay rent or damage the property. To guard against this, be very thorough in screening tenants – check credit, background, and references – and price your rent competitively, perhaps 5-10% below market to attract good renters quickly.
  • Rising Expenses: While rents tend to go up, so do costs. Maintenance and repair costs can creep up (a general rule is to budget 1-2% of the property value annually for upkeep). Property taxes and insurance can also increase, sometimes by 10-15% in certain areas. Always budget conservatively; I often advise clients to expect expenses to be around 50% of their gross rental income.
  • Market Changes: Economic downturns or sudden interest rate hikes (though unlikely right now) could slow down property appreciation or even lead to value decreases. New local regulations, like rent control laws, can also impact your profitability.
  • Liquidity Issues: Real estate isn't like stocks; you can't sell it instantly. If you need cash fast, especially during a down market, you might have to sell at a loss. This is why diversification and having cash reserves are so important.

My best advice for weathering any storm? Diversify your investments. Don't put all your eggs in one basket. If possible, aim to own 3-5 properties in different areas or even different types of property. Make sure you have adequate insurance for everything, and always, always maintain a healthy cash reserve – having 6 months of operating expenses set aside is a good target. Even with these risks, the strong demand for rentals, with rents increasing 3-4% year-over-year in many areas, still makes it a favorable market.

The Takeaway: Timing is Everything, But Be Smart About It

Right now, with mortgage rates sitting at their 2025 lows, buying rental properties offers a really compelling mix of generating income, growing your wealth over time, and having a solid, tangible asset. It can be a much more stable option than riding the rollercoaster of the stock market.

The key to success, however, always comes down to doing your research, picking the right location, and being smart and careful with your money. Whether you're drawn to the high yields in places like Detroit or the growth potential in Raleigh, make sure you educate yourself and have a solid plan in place before you make a move. Real estate has always been an investment that rewards those who are prepared, and in this current market window, the prepared investor has a fantastic opportunity to really thrive.

As Mortgage Rates Drop, Investors Are Locking in Long-Term Gains

With rates near their lowest point in a year, investors are seizing the moment to finance rental properties that deliver strong monthly cash flow and long-term appreciation.

Norada Real Estate helps you capitalize on this window with fully managed turnkey rentals in stable, high-demand markets—so you can build wealth while borrowing costs stay favorable.

🔥 HOT NEW LISTINGS JUST ADDED! 🔥

Talk to a Norada investment counselor today (No Obligation):

(800) 611-3060

Get Started Now

Recommended Read:

  • Is Turnkey Real Estate Profitable in a High-Interest Rate Environment?
  • Why Turnkey Real Estate Still Beats Today's High Mortgage Rate Climate
  • Best Places to Invest in Single-Family Rental Properties in 2025
  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Real Estate, Real Estate Investing, Real Estate Market Tagged With: mortgage rates, Real Estate Investing, Real Estate Returns, Rental Properties

Is Turnkey Real Estate Profitable in a High-Interest Rate Environment?

October 31, 2025 by Marco Santarelli

Is Turnkey Real Estate Profitable in a High-Interest Rate Environment?

It’s a question I hear almost every day from new and even seasoned investors: With interest rates where they are, does real estate investing even make sense anymore? Specifically, is turnkey real estate investing in high-interest rate environments still profitable or worth it? The short answer is a resounding yes, but the game has changed. The strategies that worked when rates were at 3% are not the same ones that will lead to success today. The days of easy money and guaranteed appreciation are behind us, but for the smart, disciplined investor, this new era presents a unique and powerful opportunity.

Is Turnkey Real Estate Profitable in a High-Interest Rate Environment?

First, What Exactly Is Turnkey Investing? A Quick Refresher

Before we dive into the deep end, let's make sure we're on the same page. Turnkey real estate investing is a strategy where you buy a property that is ready to be rented out from day one. In many cases, it has already been renovated, has a tenant in place, and even comes with a property management company to handle the day-to-day operations.

The appeal is obvious: it's designed to be a relatively hands-off way to generate passive income from real estate without the headaches of swinging a hammer or screening tenants at midnight. You’re essentially buying a cash-flowing machine. But when the cost of the fuel for that machine—the mortgage—goes up, does the machine still run a profit?

The Elephant in the Room: Today's Interest Rate Reality

Let’s not sugarcoat it. Higher interest rates make investing harder. A higher rate means a higher monthly mortgage payment, which directly eats into your potential cash flow. It’s simple math.

To understand where we are, let's look at the real numbers. The data from late October 2025 shows a complex but cautiously optimistic picture.

Freddie Mac Primary Mortgage Market Survey® (as of 10/30/2025)

Loan Type Average Rate 52-Week Range
30-Year Fixed-Rate 6.17% 6.17% – 7.04%
15-Year Fixed-Rate 5.41% 5.41% – 6.27%

As you can see, rates have come down from their peaks of over 7%, which is a relief. However, a rate in the low 6% range is still significantly higher than the sub-3% rates we saw just a few years ago.

Adding to this, the Federal Reserve is sending mixed signals. In their last meeting, they cut the benchmark rate, which is good news for borrowing costs. However, Fed Chair Powell was cautious, suggesting that future cuts aren't guaranteed.

  • What this means for you: Don't expect a sudden crash back to 3% mortgage rates. We are likely in for a period of rate stability, or a slow, bumpy decline. This “new normal” of 5.5% to 6.5% rates is what we need to build our strategy around.

Why Turnkey Investing Shines in This Environment

This might sound counterintuitive, but the current market conditions can actually make turnkey a better strategy than traditional flipping or BRRRR (Buy, Rehab, Rent, Refinance, Repeat). Here’s my take on why.

1. Less Competition and More Negotiating Power High interest rates have scared a lot of people away. The casual, “get-rich-quick” investors have left the market. This is fantastic news for you. With fewer buyers competing for properties, sellers are more willing to negotiate on price. In my experience, a 2-3% price reduction can often completely offset the impact of a 1% increase in interest rates over the life of the loan. You couldn't get those discounts when 20 buyers were bidding on every house.

2. The “Date the Rate, Marry the Property” Mantra This has become a cliché for a reason—it’s true. You are buying a physical asset for the long term. The interest rate you lock in today is temporary. The Federal Reserve's recent actions signal that they are shifting towards an easing cycle. It may not be immediate, but rates are far more likely to be lower in 2-5 years than they are today.

You can buy a great property at a fair price today and then refinance into a lower rate down the road. This move alone can dramatically boost your monthly cash flow in the future.

Let’s look at a simple example on a $200,000 loan:

Interest Rate Monthly P&I Payment Potential Savings
6.25% (Today) $1,231 –
4.75% (Future Refi) $1,043 $188/month

That's an extra $2,256 in your pocket every year, just by refinancing when the time is right.

3. Cash Flow Is Still King, But It's Hiding In a high-rate environment, you can't just throw a dart at a map and expect to find a cash-flowing property. You have to be more selective. This is where a good turnkey provider earns its keep. They operate in markets where the rent-to-price ratio still makes sense. Think solid Midwest or Southern markets where you can buy a home for $180,000 that rents for $1,600/month, not coastal cities where a $700,000 condo rents for $3,000.

While your cash flow might be thinner initially—say $150-$250 a month instead of the $400-$500 you saw in 2021—it's still positive cash flow. And that cash flow is protected from inflation.

4. The Ultimate Inflation Hedge Inflation remains a concern, even as the Fed works to control it. Here's the magic of a fixed-rate mortgage: your largest expense—the principal and interest payment—is locked in for 30 years.

  • Your payment stays the same.
  • Meanwhile, inflation pushes everything else up: rent, wages, and the value of the property itself.

Every year, the rent goes up 3-5%, but your mortgage payment doesn't. Your cash flow grows organically over time, making it a powerful long-term wealth-building tool.

The New Playbook: How to Win with Turnkey Investing Today

To succeed now, you need to adjust your approach. Here’s the playbook I'm using and advising others to follow.

Stress-Test Your Numbers Ruthlessly

Hope is not a strategy. When you analyze a turnkey property, you need to be conservative—even borderline pessimistic.

  • Vacancy: Don't assume the property will be rented 12 months a year. Use an 8% vacancy rate (about one month per year) in your calculations.
  • Repairs & Maintenance: Budget at least 5-8% of the gross monthly rent for this. Things will break.
  • Capital Expenditures (CapEx): This is for the big stuff—roof, HVAC, water heater. Set aside another 5-8% for these future expenses.
  • Property Management: This is typically 8-10% of the gross rent.

If the property still cash flows after all these expenses, you have found a potential winner. If it's barely breaking even on paper, walk away. The margins are too thin.

Focus on Quality Markets and Neighborhoods

Now more than ever, where you invest matters. I'm focusing on markets with three key ingredients:

  1. Job Growth: A diverse and growing economy brings in new tenants.
  2. Population Growth: More people mean more demand for housing.
  3. Landlord-Friendly Laws: You need to be in a state that has a fair and efficient eviction process, just in case.

Within those markets, I look for solid B-class neighborhoods. These are not the fanciest areas, but they are full of well-maintained homes, good schools, and a strong base of working-class and middle-class tenants. They offer the perfect balance of affordability and rental demand.

Vet Your Turnkey Provider Like a Hawk

In a challenging market, your team is your most valuable asset. A great turnkey company is more than just a property seller; they are your long-term partner. Ask them the tough questions:

  • What is your track record? Can I speak to some of your past clients?
  • Who handles the property management? Is it in-house or outsourced?
  • What is your process for tenant screening?
  • Can I see the full scope of work for the renovation?
  • What are your fees and how are they structured?

A transparent, experienced provider will welcome these questions. If they get defensive or vague, that's a major red flag.

Final Thoughts: Is It Still Worth It?

Let's circle back to our main question: Turnkey investing in high-interest rate environments—still profitable or worth it?

Absolutely. But it requires a shift in mindset. This is no longer a market for speculators looking for rapid appreciation. This is a market for investors—people who are focused on buying solid assets in good locations that produce a steady, reliable, and growing stream of income over the long term.

The higher rates have cleared out the noise and created opportunities for those willing to do their homework. You can get better prices, you have more negotiating power, and you're buying an asset that will protect you from inflation and build generational wealth. It takes more work, more diligence, and a bit more courage, but the rewards are as real as they've ever been. Don't let the headlines scare you from building your future.

Build Wealth with Turnkey Real Estate — Even in a High-Rate Market

High interest rates don’t have to hold you back. Turnkey rental properties still deliver steady cash flow and long-term appreciation—especially in markets with strong rental demand and job growth.

Work with Norada Real Estate to identify profitable, cash-flowing markets that thrive even when borrowing costs rise—so your investments stay strong and stress-free.

NEW TURNKEY DEALS JUST ADDED!

Talk to a Norada investment counselor today (No Obligation):

(800) 611-3060

Get Started Now

Recommended Read:

  • Why Turnkey Real Estate Still Beats Today's High Mortgage Rate Climate
  • Best Places to Invest in Single-Family Rental Properties in 2025
  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Real Estate, Real Estate Investing, Real Estate Market Tagged With: Real Estate Investing, Rental Properties, Turnkey Real Estate

Why Turnkey Real Estate Still Beats Today’s High Mortgage Rate Climate

October 28, 2025 by Marco Santarelli

Why Turnkey Real Estate Still Beats Today's High Mortgage Rate Climate

The financial news is a chorus of caution. “Mortgage Rates Soar,” “Housing Market Cools,” “Investor Activity Slows.” For many, these headlines are a stop sign, a clear signal to retreat from the real estate market and wait for calmer seas.

The average investor is sitting on the sidelines, paralyzed by uncertainty. But sophisticated investors understand a fundamental truth: market shifts don't eliminate opportunity; they redefine it.

While the casual house-flipper and over-leveraged amateur are forced into hibernation, a unique window opens for those with a clear strategy. A high-interest-rate environment isn't a barrier; it's a filter. It weeds out the competition and rewards those who focus on sound fundamentals and smart systems.

This is precisely the market where the turnkey rental property model doesn't just survive—it thrives. If you're an investor looking for truly passive income without the typical landlord headaches, this guide will explain why the current climate is your signal to lean in, not back away.

Why Turnkey Real Estate Still Beats Today's High Mortgage Rate Climate

“Marry the House, Date the Rate” – The Core Philosophy for 2024 and Beyond

Before we dive into the “how,” we must align on the “why.” The single most important concept to grasp is this: You marry the property, but you only date the interest rate.

  • The Marriage (The Property): When you buy a rental property, you are making a long-term commitment to a tangible asset. The purchase price you negotiate, the quality of the neighborhood, the condition of the home—these are the permanent foundations of your investment. You are acquiring a piece of real estate that provides shelter, generates income, and historically appreciates in value.
  • The Date (The Rate): The interest rate on your loan is a reflection of the economic climate at one specific moment in time. It is a temporary condition. While it certainly impacts your monthly payment today, it is not a life sentence. Economic cycles are inevitable. Rates rise, and eventually, they fall. When they do, you have the power to refinance and lock in a lower payment for the remainder of your “marriage” to the property.

The mistake most people make is fixating on the temporary rate while ignoring the permanent opportunity to acquire a great asset. In today's market, high rates have scared off the competition, giving you more negotiating power on the purchase price.

Your mission is to lock in a permanent discount on the asset price while accepting a temporary increase in financing cost. A 5% discount on a $250,000 property is $12,500 in instant equity. This is a permanent win that can far outweigh the temporary pain of a higher interest payment.

The DIY Dilemma vs. The Turnkey Advantage

So, how do you find and secure these deals? An individual investor faces a steep uphill battle in this market.

The DIY Investor's Challenges

  1. Finding the Deal: You're competing for listings on the MLS or trying to learn the complex art of finding off-market deals (driving for dollars, direct mail, etc.). It's a time-consuming, often fruitless endeavor.
  2. The Renovation Nightmare: You find a distressed property. Now you have to find, vet, and manage contractors—a notorious source of budget overruns, missed deadlines, and immense stress.
  3. Analysis Paralysis: The numbers are tight. How do you accurately project repair costs, property taxes, insurance, and realistic rent? A small miscalculation can turn a promising deal into a monthly financial drain.
  4. The Management Burden: The rehab is finally done. Now you're a landlord. You have to market the property, screen tenants, handle 2 AM maintenance calls, and chase down late rent.

This is where the turnkey model emerges as the elegant solution, a system perfectly engineered to overcome these challenges.

The Turnkey Solution: A System Built for This Market

A true turnkey provider isn't just selling you a house; they are providing a comprehensive investment system that de-risks the entire process.

  • Expert Deal Sourcing: Turnkey companies have professional acquisition teams on the ground in carefully selected markets. They build relationships with wholesalers, agents, and sellers to source properties—often off-market—that meet strict investment criteria. They do the hunting so you don't have to.
  • Standardized, Professional Renovations: We take the guesswork and risk out of the rehab. Our experienced construction teams renovate every property to a specific, high-quality standard designed to attract great tenants and minimize future maintenance. You get a fully updated, rent-ready asset from day one, with no contractor headaches.
  • Predictable, Underwritten Numbers: The biggest fear in a high-rate market is negative cash flow. Our team provides you with a detailed pro-forma financial analysis for every property. We don't use rosy projections. Our numbers are based on real-world data from the hundreds or thousands of properties we already manage in that area, including conservative estimates for:
    • Vacancy (typically 5-8%)
    • Maintenance (5-8%)
    • Capital Expenditures (funds for future big-ticket items like a roof or HVAC, 5-8%)
    • Professional Property Management (8-10%)

    This provides you with the clarity and confidence to make an informed decision, knowing the property is designed to cash flow even with today's higher financing costs.

  • Immediate Cash Flow with In-Place Management: This is the pinnacle of the turnkey advantage. You close on a property that already has a qualified, rent-paying tenant in place. Our vetted property management team is also in place, handling everything from rent collection to maintenance. Your investment is truly passive and generating income from the very first day you own it.

Financial Strategy: Making the Numbers Work for You

With the turnkey system handling the operational heavy lifting, you can focus on the financial strategy.

Step 1: Analyze for Today's Cash Flow

Even with high rates, a well-chosen turnkey property in a strong market can and should produce positive cash flow. It may not be the gusher you'd see with 3% interest rates, but the goal right now isn't to get rich overnight. The goal is to acquire a high-quality asset that pays for itself.

Your tenant's rent covers the mortgage (principal and interest), taxes, insurance, and all professional management and maintenance costs. You might only see $150-$250 in positive cash flow per month. This is not the final prize; this is the proof of concept. That positive buffer is your margin of safety, confirming you have a stable, self-sustaining asset while the real magic happens behind the scenes:

  • Your tenant is paying down your loan, building your equity every month.
  • Your asset is appreciating in a carefully selected growth market.
  • You are positioned for the most powerful step of all…

Step 2: Model the Refinance – The “Cash Flow Catapult”

This is how you visualize the long-term payoff of buying today. Let's run a simple, hypothetical scenario on a $250,000 turnkey property with a 20% down payment ($50,000).

Scenario A: Buying Today

  • Loan Amount: $200,000
  • Interest Rate: 7.5%
  • Principal & Interest (P&I) Payment: $1,398/month
  • Total PITI + Expenses (estimated): $1,950/month
  • Rent: $2,100/month
  • Monthly Cash Flow: +$150

Not bad. The property pays for itself and gives you a small profit. But now, let's look ahead 2-4 years. The market has cycled, and interest rates have dropped. You refinance your remaining loan balance.

Scenario B: The Refinance

  • Remaining Loan Balance (approx.): $192,000
  • New Interest Rate: 5.5%
  • New Principal & Interest (P&I) Payment: $1,090/month
  • Total PITI + Expenses (now with lower P&I): $1,642/month
  • Rent (with modest increases): $2,250/month
  • NEW Monthly Cash Flow: +$608

By simply making one strategic move—a refinance—you have quadrupled your monthly cash flow. You didn't do another renovation. You didn't find a new tenant. You simply optimized the financing on the high-quality asset you had the foresight to acquire when others were afraid. The investors waiting on the sidelines for 5.5% rates will be competing in a frenzy, likely paying $280,000 for the same house you bought for $250,000. You locked in the asset; they are chasing the rate.

Conclusion: The Time for Decisive Action is Now

The current real estate market is a test of vision. It asks investors to look past today's temporary challenges and see the long-term, wealth-building power of owning tangible assets.

Trying to navigate this landscape alone is daunting. It's a full-time job fraught with risk. The turnkey model removes these barriers, offering a streamlined, professional, and predictable path to real estate ownership. It allows you to leverage the expertise of an entire team dedicated to your success.

Don't let high interest rates be your stop sign. Let them be the reason you choose a smarter, more resilient strategy. By investing in a turnkey rental property today, you are not just buying a house. You are:

  • Acquiring a cash-flowing asset in a competitive void.
  • Hedging against inflation as your rent and property value rise.
  • Building equity with every rent check your tenant pays.
  • Positioning yourself for a massive cash flow increase with a future refinance.

Fortune favors the bold—and the prepared. While others wait for the perfect conditions that may never arrive, you can take decisive action. The opportunities are real, the system is proven, and the time to build your portfolio is now.

Invest in Turnkey Real Estate to Build Cash Flow—Even in a High-Rate Market

Even with mortgage rates remaining elevated, smart investors are turning to turnkey real estate for steady income and appreciation potential. These ready-to-rent properties generate cash flow from day one—no waiting, no guesswork.

Work with Norada Real Estate to find fully managed, income-producing homes in landlord-friendly markets and grow your portfolio without the stress of high-rate financing cycles.

NEW TURNKEY DEALS JUST ADDED!

Talk to a Norada investment counselor today (No Obligation):

(800) 611-3060

Get Started Now

Recommended Read:

  • Best Places to Invest in Single-Family Rental Properties in 2025
  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Real Estate, Real Estate Investing, Real Estate Market Tagged With: Real Estate Investing, Rental Properties, Turnkey Real Estate

Best Places to Invest in Single-Family Rental Properties in 2025

October 8, 2025 by Marco Santarelli

Best Places to Invest in Single-Family Rental Properties in 2025

Looking for the best places to invest in single-family rentals in 2025? You've come to the right place! Based on a new report by ATTOM, the top 10 counties for buying single-family rentals in 2025 offer a sweet spot of wage growth and attractive rental yields. Keep reading to discover which counties made the list and why they're poised for success.

Best Places to Invest in Single-Family Rental Properties in 2025

Why Single-Family Rentals?

Before we dive into the specific counties, let's quickly recap why single-family rentals (SFRs) are a popular investment choice. They offer several benefits:

  • Consistent Cash Flow: Rental income provides a steady stream of revenue.
  • Appreciation Potential: Real estate tends to increase in value over time.
  • Tax Advantages: Depreciation, mortgage interest, and other expenses can be tax-deductible.
  • Tangible Asset: Unlike stocks or bonds, you can physically see and manage your investment.

However, not all markets are created equal. Finding the right location is crucial for maximizing returns and minimizing risks. Factors like job growth, population trends, affordability, and local regulations can significantly impact the profitability of an SFR investment.

The Big Picture: Rental Yields in 2025

ATTOM's Q1 2025 Single-Family Rental Market Report paints an interesting picture of the SFR market. Across the 361 counties analyzed, the projected annual gross rental yield for three-bedroom properties in 2025 is 7.45%. While that's a decent return, it's slightly down from the 2024 average of 7.52%.

The report suggests that rental yields are expected to decline in nearly 60% of the analyzed counties between 2024 and 2025. This is largely due to home prices increasing faster than rents in many areas. In fact, median single-family home prices rose faster than median rents in 54% of the markets studied. Between 2024 and 2025, median single-family home prices have risen in approximately two-thirds of the counties with sufficient data, typically increasing by around 10%, which is a big factor.

This means that as an investor, you need to be extra selective and strategic when choosing your next rental property.

How Were the Top 10 Counties Selected?

To identify the top counties, ATTOM looked for areas where:

  • Wage Growth is Positive: Rising wages indicate a healthy local economy and the ability for renters to afford higher rents.
  • Projected Rental Yields are Attractive: A higher rental yield means a better return on investment.

The report specifically highlighted 28 “SFR Growth” counties where average wages increased over the past year and projected annual gross rental yields for three-bedroom properties in 2025 exceed 10%.

The Top 10 Counties for Buying Single-Family Rentals in 2025

Alright, let's get to the list you've been waiting for! Here are the top 10 counties, according to ATTOM's data, along with some additional insights:

  1. Suffolk County, NY
    • Year-over-year wage growth: 7%
    • 2025 Annual Gross Rental Yield: 18%
    • Why it's great: Suffolk County, located outside of New York City, benefits from its proximity to a major employment hub while offering more affordable housing options. The strong rental yield and solid wage growth make it an attractive market for SFR investors.
  2. Atlantic County, NJ
    • Year-over-year wage growth: 2%
    • 2025 Annual Gross Rental Yield: 18%
    • Why it's great: Atlantic City may be what you think of when you think of Atlantic County, but there are plenty of rentals that can be found.
  3. Jefferson County, AL
    • Year-over-year wage growth: 9%
    • 2025 Annual Gross Rental Yield: 16%
    • Why it's great: As the home to Birmingham, Jefferson County boasts a diverse economy and a growing population. The combination of strong wage growth and a healthy rental yield makes it a promising market.
  4. Mobile County, AL
    • Year-over-year wage growth: 5%
    • 2025 Annual Gross Rental Yield: 19%
    • Why it's great: Mobile's economy is driven by industries such as aerospace, shipbuilding, and manufacturing. The relatively low cost of living and attractive rental yields make it an appealing option for investors.
  5. Ector County, TX
    • Year-over-year wage growth: 5%
    • 2025 Annual Gross Rental Yield: 15%
    • Why it's great: Ector County, home to Odessa, is a major player in the oil and gas industry. While this sector can be volatile, the area's strong job market and competitive rental yields make it a worthwhile consideration.
  6. Indian River County, FL
    • Year-over-year wage growth: 2%
    • 2025 Annual Gross Rental Yield: 12%
    • Why it's great: Indian River County may be located in Florida, and the city itself may draw some tourists, but the lower wage growth is a little offsetting.
  7. St. Louis City, MO
    • Year-over-year wage growth: 7%
    • 2025 Annual Gross Rental Yield: 12%
    • Why it's great: St. Louis City offers a mix of affordability, cultural attractions, and job opportunities. The strong wage growth and attractive rental yield make it a compelling market for SFR investors.
  8. Litchfield County, CT
    • Year-over-year wage growth: Not Specified
    • 2025 Annual Gross Rental Yield: 17%
    • Why it's great: Litchfield County combines a rural setting with proximity to major metropolitan areas. The high rental yield, despite the lack of specific wage growth data, suggests a strong demand for rental properties.
  9. Charlotte County, FL
    • Year-over-year wage growth: 4%
    • 2025 Annual Gross Rental Yield: 16%
    • Why it's great: With its beautiful beaches and sunny weather, Charlotte County attracts both tourists and retirees. The steady wage growth and solid rental yield make it a potentially lucrative market for SFR investments.
  10. Saint Clair County, IL
    • Year-over-year wage growth: 8%
    • 2025 Annual Gross Rental Yield: 16%
    • Why it's great: Located near St. Louis, Saint Clair County benefits from a strong regional economy. The robust wage growth and attractive rental yield make it an appealing option for investors.

Beyond the Numbers: Due Diligence is Key

While these counties show promise based on ATTOM's data, it's important to remember that real estate investment is never a sure thing. Before making any decisions, you need to conduct thorough due diligence. This includes:

  • Analyzing Local Market Conditions: Research vacancy rates, average rents, and property values in specific neighborhoods.
  • Evaluating Property Condition: Inspect properties carefully for any potential repairs or maintenance issues.
  • Understanding Local Regulations: Familiarize yourself with zoning laws, building codes, and landlord-tenant laws.
  • Assessing Risk Tolerance: Determine how much risk you're willing to take on and invest accordingly.

I've seen too many investors jump into deals without doing their homework, only to end up with costly mistakes. Take the time to research and understand the market before committing to any investment.

My Personal Take:

In my opinion, while the data from ATTOM is a great starting point, it's crucial to consider your individual investment goals and risk tolerance. For example, if you're looking for a more stable, long-term investment, you might prioritize counties with consistent job growth and lower volatility. On the other hand, if you're willing to take on more risk for potentially higher returns, you might consider markets with emerging industries or rapid population growth. Also, visit the areas of interest and observe things yourself.

Final Thoughts

Investing in single-family rentals can be a rewarding way to build wealth and generate passive income. By carefully analyzing market trends, conducting thorough due diligence, and considering your personal investment goals, you can increase your chances of success.

The top 10 counties for buying single-family rentals in 2025, as identified by ATTOM, offer a compelling combination of wage growth and attractive rental yields. However, remember that these are just starting points. Always do your research and consult with experienced professionals before making any investment decisions.

Work with Norada, Your Trusted Source for

Real Estate Investment in the Top U.S. Markets

Discover high-quality, ready-to-rent properties designed to deliver consistent returns.

Contact us today to expand your real estate portfolio with confidence.

Contact our investment counselors (No Obligation):

(800) 611-3060

Get Started Now 

Also Read:

  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Housing Market, Real Estate Market Tagged With: real estate, Real Estate Investing, real estate investments, Real Estate Market, Real Estate Marketing, Rental Properties, Single-Family Homes

Single-Family Rentals Predicted to Appreciate 2.5% Annually in 2025

August 17, 2025 by Marco Santarelli

Single-Family Rentals Predicted to Appreciate 2.5% Annually in 2025

If you're thinking about investing in or are currently owning single-family rental homes, you'll want to pay attention to the latest projections from Zillow. My take on it is that single-family rental homes are now expected to appreciate 2.5% annually, according to Zillow's revised forecast. This is a key piece of information for anyone navigating the rental property market, and it tells us that while the rapid rent hikes we've seen might be cooling, rental income is still projected to grow steadily.

Single-Family Rental Homes: A 2.5% Annual Appreciation Forecast

For a while now, it seems like rents have been on a bit of a rollercoaster. We’ve experienced some pretty significant jumps, making it a challenging time for renters and a potentially lucrative one for landlords. However, the market is always shifting, and understanding these shifts is crucial for making smart investment decisions. Zillow's latest outlook suggests a normalization of sorts, with a more predictable, though still positive, rate of appreciation for single-family rentals.

What Does This 2.5% Appreciation Mean for You?

When Zillow talks about appreciation, they're essentially forecasting how much the value of these rental homes is likely to increase over time, driven largely by rental income growth. A healthy rent growth rate translates into higher returns for property owners. This 2.5% annual increase, while not the explosive growth some might have hoped for, is a solid, sustainable rate. It means that if you own a single-family rental home valued at, say, $300,000, you could expect its value to increase by about $7,500 in a year, before accounting for any appreciation in the broader housing market.

It's important to remember that this figure is a forecast, an educated guess based on models and current economic trends. What I find particularly interesting is how Zillow arrives at these numbers. They don't just look at what new tenants are being asked to pay. They factor in how many people move, how many renew their leases, and how landlords adjust rents for those long-term tenants. This is a much more nuanced view than just looking at the “on-market” rent changes.

Deconstructing the CPI and Rent Data

To truly understand the 2.5% figure, it helps to peel back the layers a bit and look at the underlying data, especially concerning the Consumer Price Index (CPI). You might see headlines about inflation, and housing costs are a big part of that. The CPI has two main measures that are relevant here: Owner's Equivalent Rent (OER) and Rent of Primary Residence.

  • Owner’s Equivalent Rent (OER): This is a bit of a theoretical measure. It tries to estimate what homeowners would pay to rent their own homes. Zillow predicted a 0.31% increase in OER for July, and the actual release showed a slight dip to 0.28%. While the July number was a tad lower than expected, the overall trend for OER is forecasted to decelerate. Zillow expects OER to finish the year up 3.4% year-over-year, but then take a significant dive to a 1.9% increase in 2026.
  • Rent of Primary Residence: This is a more direct measure of what people are actually paying in rent. Zillow had anticipated a 0.18% rise for July, but the actual figure came in a little higher at 0.26%. What's crucial here, and what I find more telling, is that since April, the pace of rent growth has actually slowed down by over a full percentage point. Zillow's forecast for this measure to end the year up 2.7% year-over-year, with a sharp fall to just 0.6% in 2026, really points to a softening in the rental market.

While the CPI measures are slightly different from Zillow’s on-market rent growth forecasts, they are linked. The CPI figures often lag a bit because they include rent changes for existing tenants who might not face market rates as frequently as new renters. This is why the 2.5% appreciation forecast for single-family rentals, which is based on Zillow’s Observed Rent Index (ZORI), is so important. It reflects the current rental market dynamics more directly.

Why the Deceleration in Rent Growth?

Several factors contribute to this expected slowdown in rent appreciation. One of the biggest drivers is the significant deceleration in market rents over the past few months. Think about it: when demand for rentals cools down, or when the supply of available rental properties increases, landlords can't just keep raising rents indefinitely.

We've also seen softening growth in market rents, and this will likely continue to put downward pressure on housing prices within the CPI over time. It’s a bit of a balancing act. For a while, housing costs were a major contributor to inflation across the board. Now, it seems like their impact is moderating.

Another element to consider is the broader economic picture. Factors like interest rate changes, or even shifts in consumer spending due to things like tariffs on goods, can influence the overall demand for housing. When people have less disposable income or face higher borrowing costs, they tend to be more price-sensitive when it comes to rent.

My Perspective: A Reality Check and a Strategic Opportunity

From my experience in real estate, these kinds of adjustments are normal. The market doesn't go up in a straight line forever. What Zillow's forecast suggests is a return to a more stable, predictable appreciation rate for single-family rental homes. This is actually a good thing for long-term investors.

  • Stability is Key: While 8-10% annual rent growth might grab headlines, it's often not sustainable. A 2.5% appreciation rate, combined with a solid rental yield, can provide a very healthy passive income stream with less risk.
  • Cash Flow Focus: With moderating rent growth, the focus for investors might shift even more towards ensuring strong cash flow from properties. This means looking at the numbers carefully: mortgage payments, property taxes, insurance, maintenance, and vacancy rates.
  • The Single-Family Advantage: I still see a lot of value in single-family rentals compared to, say, larger apartment buildings. They often attract longer-term tenants, have lower turnover, and can be less susceptible to the massive rent swings sometimes seen in multi-unit properties. The 2.5% forecast for single-family homes versus a projected 1.0% for apartments further highlights this potential advantage.
  • Long-Term Outlook: The forecast of significantly lower rent increases in 2026 (0.6% for Rent of Primary Residence) is a key takeout. This doesn't mean rents will fall, but the rapid acceleration is over, ushering in a period of much slower growth. This is important for cash flow projections and for understanding future profitability.

The Mechanics Behind the Numbers: Zillow's Methodology

It's always good to know how these predictions are made. Zillow's model uses its own Observed Rent Index (ZORI) and looks at the relationship between “on market” rents and the CPI shelter components I mentioned. My understanding of their approach includes:

  • Expected On-Market Rent Growth: This is primarily driven by Zillow's own rental forecast data (ZORF).
  • Lease Renewal Assumptions: They calculate how often landlords increase rents when leases are renewed.
  • Renter Mobility: This factor considers how many tenants move each year, which determines how many are exposed to new, potentially higher, market rents.

This multi-faceted approach gives a more realistic picture than just looking at one data point. It accounts for the fact that not everyone's rent goes up at the same time or by the same amount.

Implications for Investors and Renters

For those looking to acquire single-family rental homes, this forecast signals a market that is stabilizing. It's a time to focus on fundamentals: location, property condition, and conservative financial projections. While the days of astronomical yearly rent increases may be behind us for now, the steadier appreciation of 2.5% annual growth provides a reliable foundation for building wealth through real estate.

For renters, this projected slowdown in rent growth is welcome news. It means the pressure on household budgets might ease, allowing for greater financial stability. However, it's still crucial to budget wisely, as rents are not expected to decrease, merely to grow at a more moderate pace.

Looking Ahead: What to Monitor

The real estate market is dynamic. While Zillow's forecast provides a valuable insight, it's essential to keep an eye on unfolding economic events. We need to watch:

  • Interest Rate Policies: Changes in interest rates can significantly impact the cost of mortgages for both buyers and investors, as well as potentially influence tenant spending power.
  • Housing Supply: An increase in the supply of available rental homes can naturally lead to more modest rent growth.
  • Economic Stability: Overall economic health, job growth, and consumer confidence all play a role in housing demand.
  • Inflation Trends: While housing inflation is expected to moderate, broader inflation trends can still affect the cost of property ownership (taxes, insurance, maintenance) and the overall purchasing power of renters.

The projected deceleration in CPI housing inflation measures through late 2025 and 2026, driven by the softening in market rents, is a significant development. The 2.5% annual appreciation forecast for single-family rental homes from Zillow is a key data point in this evolving picture, suggesting a more predictable and potentially sustainable period ahead for real estate investors.

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Also Read:

  • Best Places to Invest in Single-Family Rental Properties in 2025
  • Why Real Estate Can Thrive During Tariffs Led Economic Uncertainty
  • Rise of AI-Powered Hyperlocal Real Estate Marketing in 2025
  • Real Estate Forecast Next 5 Years: Top 5 Predictions for Future
  • 5 Hottest Real Estate Markets for Buyers & Investors in 2025
  • Will Real Estate Rebound in 2025: Top Predictions by Experts
  • Recession in Real Estate: Smart Ways to Profit in a Down Market
  • Will There Be a Real Estate Recession in 2025: A Forecast
  • Will the Housing Market Crash Due to Looming Recession in 2025?
  • 4 States Facing the Major Housing Market Crash or Correction
  • New Tariffs Could Trigger Housing Market Slowdown in 2025
  • Real Estate Forecast Next 10 Years: Will Prices Skyrocket?

Filed Under: Housing Market, Real Estate Market Tagged With: Rental Properties, Single-Family Homes, Single-Family Rentals

Why are Billionaires Buffett and Trump Bullish on Real Estate Right Now?  (Part 2)

May 21, 2012 by Marco Santarelli

In Why are Billionaires Buffett and Trump Bullish on Real Estate Right Now? part 1, we stated that the Federal Reserve is committed to stable, steady long-term inflation.

But what about all this talk of hyper-inflation?

There are some doom-and-gloomers out there heralding hyper-inflation.  Hyper-inflation means you wake up in the morning and a pound of coffee is $5, but when you go back that afternoon, it’s $7 and by the following morning it’s $10.  In other words, the dollar is in free fall and it takes more and more dollars to buy the same goods and services.  It’s happened many times in other countries in just the last 50 years.  It’s ugly, especially for those who don’t know how to see it coming, how to prepare and what to do when it happens.

Now we understand the argument for hyper-inflation and it’s a good one.  So let’s take a look at why real estate right now makes so much sense.

[Read more…]

Filed Under: Economy, Housing Market, Real Estate Investing Tagged With: Donald Trump, Economy, Foreclosures, Housing Market, Inflation Hedge, Investment Properties, Real Estate Investing, Real Estate Market, Rental Properties, Warren Buffett

Why are Billionaires Buffett and Trump Bullish on Real Estate Right Now?

May 15, 2012 by Marco Santarelli

When we interviewed Donald Trump a couple of weeks ago, he told us that NOW is a great time to get into real estate – and he specifically pointed to houses.

Fellow billionaire, Warren Buffett, appeared on CNBC a couple of months ago and essentially said the same thing.  In fact, he said if there was an efficient way to do it, he'd like to buy 200,000 single family homes!

You may or may not agree with them at first blush, but when two billionaires (neither of whom are trying to sell you houses) both say the same thing, it's probably worth taking a closer look, don't you think?

[Read more…]

Filed Under: Economy, Housing Market, Real Estate Investing Tagged With: Donald Trump, Economy, Foreclosures, Housing Market, Inflation Hedge, Investment Properties, Real Estate Investing, Real Estate Market, Rental Properties, Warren Buffett

Commodity Investing through Residential Real Estate

October 6, 2009 by Marco Santarelli

For most people, it is difficult to read through a financial newspaper or watch late night television without seeing repeated (possibly obnoxious) exhortations to invest in commodities such as gold or silver. The logic of these advertisements is frequently sound, since it is certainly true that government irresponsibility is leading toward a currency collapse and massive inflation.

What frequently gets left out of the analysis are the other options available for investment that offer far greater prospects for return than gold or silver.

We are in absolute agreement over the prospect for commodity price inflation in the future. We are in absolute agreement over the massive deficits, crushing debt, and lax monetary policy of the government being a harbinger of runaway inflation over the coming decades. We are also in agreement over the dimming long-term prospects for the stock market, since there doesn't appear to be a new pool of investment capital to propel the stock market into an upward spiral like the one experienced over the last 25 years.

The strategy that we advocate is to use the attributes of rental real estate to invest in the commodities used for home construction. By following this strategy, we gain ownership of valuable commodities such as wood, concrete, petroleum products, and other building materials with the advantage of leverage from the bank and tax advantages from the government. We affectionately refer to this phenomenon as ‘packaged commodity' investing because the commodity products are packaged into a residential home instead of sitting in a warehouse. The culmination of this strategy lies in the fact that commodities packaged into real estate investments can be rented to tenants. As an investor, this allows you to purchase commodity products while outsourcing the interest payments to a tenant and hedge against inflation with fixed rate debt, while delaying the payment of taxes through a section 1031 exchange.

[Read more…]

Filed Under: Housing Market, Real Estate Investing Tagged With: Commodity Investing, Gold Investing, Income Properties, Real Estate Investing, Rental Properties

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